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KMID : 0896220030230010251
Journal of Daegu Health College
2003 Volume.23 No. 1 p.251 ~ p.268
The Change of Environment and Confrontational Strategy of the Insurance Industry in Kore
Lee Sang-Ho

Abstract
Bancassurance, the internet, aging society, and the change of lifestyle and so forth will accelerate the change of the traditional insurance business model. While Bancassurance, the internet, aging society, the change of lifestyle and so forth create the possibilities for change, the insurance industry has significant hurdles to overcome if they are to avoid cannibalization of business. If insurance companies want to survive in the market, they have to change the way they do business, and adopt to a new business policy.
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